Penny Haslop

UX/UI Designer

App 2.0 | Westfund

Current project


An uplift of our outdated, yet functional health insurance claiming app.

The project

Our Goals

  • Uplift the UX/UI of our mobile
  • Retain existing features
  • Adding new features that our members are asking for
  • Streamline the login process to include biometric login or PIN code

The Team

The Westfund Digital Team and our stakeholders

  • Product Manager
  • Enterprise Architect / Developer
  • UX/UI Designer (me)
  • Business Analyst

The creative process

Heavily utilising design thinking concepts from The Design Sprint by Jake Knapp (and others), we’re in the research phase of developing out new features.

I’m running:

  • User testing sessions with our members
  • Co-design and convergence workshops with our stakeholders
  • Assumptions workshops to inform our user testing hypotheses

Coming soon! Planned to ship in October 2021.