Penny Haslop

UX/UI Designer

Website | Westfund

2020 – 2021


An enterprise level Content Management System that can be managed by anyone in the company.

The project

Our Goals

  • Move to an enterprise-level Content Management System
  • Build a fit for purpose insurance quoting tool
  • Increase sales conversions

The Team

We partnered with Sydney-based design agency Future Friendly and our internal Digital and Marketing teams.

The creative process

Heavily utilising design thinking concepts from The Design Sprint by Jake Knapp (and others), we had 13 weeks to build and launch a new marketing website. We tested design concepts with real members and iterated on our designs based on what we learned.