An enterprise level Content Management System that can be managed by anyone in the company.
- Move to an enterprise-level Content Management System
- Build a fit for purpose insurance quoting tool
- Increase sales conversions
We partnered with Sydney-based design agency Future Friendly and our internal Digital and Marketing teams.
The creative process
Heavily utilising design thinking concepts from The Design Sprint by Jake Knapp (and others), we had 13 weeks to build and launch a new marketing website. We tested design concepts with real members and iterated on our designs based on what we learned.